Faced with consumers’ changing media preferences, a travel industry client wanted to determine the effectiveness of their print yellow pages program to generate low cost, quality sales leads and a positive ROI for their multiple product lines. 

YP Case Study 1

A national home product corporation was looking to implement a dealer strategy online, similar to print, that would allow them to increase brand awareness online while simultaneously drive sales traffic to their local dealers. 

YP Case Study 2

Established as a corporate relocation moving company, the client launched an initiative to increase consumer business. Regional managers traditionally relied on other marketing efforts to attract corporate business and were not familiar with the effectiveness of the yellow pages medium in generating consumer traffic. In order to make the client’s consumer initiative successful it was important to persuade regional managers to participate in a print program targeting consumers.

YP Case Study 3

A leading provider of commercial, industrial and technical recruiting and staffing services, had employed a creative strategy utilizing color in their yellow pages ads to help them stand out from their competition in the cluttered directory environment. This strategy came at a premium cost, and the client was unclear of the ROI being generated.

YP Case Study 4