At GDMI, our comprehensive understanding of buyer behavior and the manner in which they use the yellow pages allows us to develop programs that yield outstanding value and return on investment.

The range of experience we’ve garnered over the years of developing programs for both major corporations as well as regional businesses, to say nothing about over 1,500 research and testing studies we have conducted on the medium, has given us keen insights and new ideas on what works, and what doesn’t.

GDMI uses a proven process and marketing tools to develop a customized program for each client.

Strategic Review

To create an effective yellow pages program, GDMI begins with a comprehensive review of your industry, your company, and your overall marketing strategy.

As part of this review, GDMI’s process for yellow pages program development includes:

Media Planning

Upon completion of our strategic review, GDMI will create a custom media plan reflecting your goals and objectives within the budgetary framework allocated by you. The Media Plan will be designed to maximize the return on investment in the medium.

The Media Plan will include directory selection, unit selection, heading selections, cost by location, estimated ROI, among other variables.

GDMI will then review the plan with you and make any necessary revisions prior to implementation.

Marketing Toolbox

GDMI has a comprehensive marketing toolbox to assist in creating the most effective media plan reflecting your goals and objectives including:

Contact us today to learn how GDMI can partner with you.