Internet Yellow Pages, like the traditional Print Yellow Pages, deliver sales traffic to doorways, telephones and websites when consumers are ready to purchase products and services.

With over 3.8 billion references to Internet Yellow Pages in 2007, Internet Yellow Pages are a rapidly growing segment of local search marketing and are a natural complement to the printed yellow page product. The 3.8 billion references represent a 15 percent increase over the 3.3 billion references in 2006. *

Internet Yellow Pages now account for over 51% of all local searches online in December 2007. * Perhaps more importantly, those who use online Yellow Pages are more likely to convert to buyers than search engine users. What's more, Internet Yellow Pages advertising can be targeted to a specific state, city or metropolitan area.

GDMI provides strategic guidance and expertise to help our customers cut through the confusion in this emerging field, ensuring that their messages reach the right audience at the right time and place, and at the right cost

* per comScore

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