Web Analytics

Our Services & Processes include:

One of the most valuable elements of online marketing is the inherent measurability it offers to the businesses utilizing the Internet as a sales and communication medium. While the proliferation of website analytics and various tools continue to emerge on the scene, the most important thing to remember is not necessarily the tool that is employed but rather the interpretation and integration of what is learned by having such tools.

GDMI utilizes a variety of tools such as Google Analytics and third party robust platforms which a client may direct access to measure, monitor and report on the daily activities of a website. GDMI SEO Analysts provide the key insights most important in evaluating and applying the findings to a campaign for improved performance.

Among the key consumer behaviors to monitor include:

Identifying trends, patterns and predictable market conditions among various keywords and traffic delivered
Determining the variances among keywords and descriptions
Identifying where visitors go, and what they do, once they've arrived at the site.
Average time on site: site performance at holding on to visitors once they have arrived.
Number and activities of site visitors and the funnels followed to such activities
Online as well as offline activities which may be tracked as a result of a campaign or initiative

Leveraging a Brand

With the ‘house in order’ we turn our focus to putting up the ‘for sale’ sign, holding open houses and marketing the website through ‘Off-Page’ optimization efforts. Off-page optimization is the core discipline of Search Engine Marketing because it in fact requires both marketing and technical expertise, and the right combination at the right time. GDMI’s Off Page Optimization service is a suite of multi-dimensional strategies and tactics for marketing a website for the primary purposes of brand promotion and brand protection.

The ultimate goal of any SEM initiative is built on:

Increasing a website’s visibility online
Increasing search engine rankings for a targeted keyword universe.
Increasing overall website traffic.
Increasing the volume of conversions (desired visitor activity) at a website
Increasing sales leads for a business.
Integrating online and offline brand promotion

Achieving natural rankings is not a ‘event’, it is a ‘process’ requiring patience, commitment to the endeavor and tempered expectations. Why? To insure the continued relevance of the results a search engine delivers, it must continually modify the ‘rules’ by which it determines high rankings. As such the entire process of SEO and SEM is an effort to identify those rules and leverage them to a website’s advantage, ultimately resulting in high rankings.
Achieving natural (or organic) rankings must be implemented methodically and slowly as an overly aggressive strategy may in fact have a negative impact. Finally, reaching the top of results is neither a guaranteed process nor a templated one. The nature of an industry, relative competition online and the prevailing position of the businesses website online will all impact the results which may be achieved. However, GDMI’s expertise and success at doubling and tripling search engine rankings has enabled us to consistently achieve high rankings for our clients.

Why It’s Important

“If you build it, they will come” was never a catch phrase in the search world. A website in and of itself does not automatically mean traffic will come to it – some effort must be placed into marketing the website to a target audience, demographically, geographically (or both). Whether or not offline channels are used to stimulate traffic, a website must be proactively marketed through online channels.

Contact us today to learn how GDMI can partner with you.

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