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On-Page Web Site Optimization |
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| Our Services & Processes include: On-page optimization is the foundation for any marketing of a website online, getting the house in order before inviting guests over as it were. It is the most cost-effective measure a business can take to insure its site has the best opportunity of attracting the search engines and converting visitors into customers. GDMI’s services for performing on page optimization are based on an hourly development engagement. Having conducted the Audit, GDMI begins the on-page optimization process with keyword research of the client’s industry and competitors. Then, through a dialog with a client, a keyword universe is identified for the targeted keywords for which a client wishes to achieve visibility on the search engines. . Benchmark reporting is essential to identify the rankings and overall traffic volume currently established for the website and so that change may be measured and monitored throughout the initiative. Depending on the client’s internal development staff and resources, GDMI may directly perform the on-page optimization or may consult with the client’s developers as necessary. Alternatively, the client may also elect to internally optimize the website based on the Audit findings. Website changes may be as minor as the reengineering of keywords within meta data and the addition of a sitemap to the addition of pages of keyword content, elimination of any prohibitive technology such as frames or the redevelopment of a content management system to foster a more search engine friendly database. Regardless of the extent of work to be performed, on-page optimization is the key first step to increasing visibility and overall traffic to a website. On-page work however does not mean a website is ‘finished’, such as the house, it will never really be finished. In fact a website may be better thought of as a ‘verb’, dynamic and ever-changing as opposed to a static ‘noun’. Businesses often fail to recognize that a website must always be in flux and changing to market demands. Website analytics when properly utilized can provide keen insights to consumer behavior at a website, traffic patterns on the site as well as paths to conversions. This data will enable marketers to modify and tweak a website on an ongoing basis furthering the attraction of search engines and the conversions of visitors into prospects. Contact us today to learn how GDMI can partner with you. Learn More... |
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| Testimonials |
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Our strategic partnership with GDMI couldn't be working better. Their Internet marketing staff are true professionals in their field. My clients, and I, are ecstatic with the service, and results, we’re receiving.” - President, CMR Advertising Agency |
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