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PPC Campaign Evaluation & Consulting |
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GDMI’s first step is to evaluate any existing campaigns, the pages where traffic is being driven (campaigns strictly driven to a website home page may not provide the visitor with the most relevant path of information which may lead to high bounce rates and lost opportunity), the analytics of the website (visitor path, abandon rates etc.) and the marketing messages being delivered through the campaign. Regardless of previous performance, data collected from past initiatives will provide insights and benchmarks for future endeavors. GDMI closely analyses past performance (on site as well as offsite conversions – ie telephone traffic) , the competitive landscape, competitor websites and market research in developing new campaign strategies. Taking what’s been learned from a preexisting campaign, capitalizing on its success and refining and redeploying underdeveloped areas along to with a comprehensive testing strategy of keyword to messaging to landing page funnels is essential in bringing any campaign to the next level of performance. While many businesses have already attempted to use paid search managing, either internally or with a third party, many have not utilized the strategy and therefore require indoctrination to the strategy, leadership in its potential and expectations which are clearly communicated and managed. GDMI’s project management team assists all levels of Paid Search ‘users’ whether savvy or novice, to reaching the ultimate goals of gaining desired consumer action (conversions) in as much as visibility (traffic). Traffic in the absence of action is a branding effort which in and of itself may be the desired goal but with the direct marketing nature of a paid search strategy, measurable and accountable action is what will ultimately determine campaign success. GDMI develops paid search campaigns to establish the most effective strategies for maximizing conversion rates and reducing cost per conversion. GDMI manages campaigns across all top tier as well as second tier search engines. GDMI’s process for establishing a campaign includes:
You can count on GDMI to deliver a greater overall value than you expect, a high return on investment and to be a continuing source of new ideas and innovation. Contact us today to learn how GDMI can partner with you. Learn more... |
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Our strategic partnership with GDMI couldn't be working better. Their Internet marketing staff are true professionals in their field. My clients, and I, are ecstatic with the service, and results, we’re receiving.” - President, CMR Advertising Agency |
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