Finding B2B Leads Online
It doesn’t matter your business, internet marketing is growing in your industry. Even with the economy tightening up, online advertising is growing because savvy marketers know where they can get the most ‘bang for the buck’. Additionally, they are simply following there customers as the research and evaluation of services and products moves online. Even the B2B construction industry is shifting, an industry that definitely feels the squeeze, and online integrated media programs are becoming more important in reaching this specific market.
According to Forrester Research, Inc., industry-Specific websites are more effective than general web sites, but for many companies their first baby steps into Internet Marketing are on general Internet Yellow Pages. While this is fine for some companies, IYP’s don’t really scream B2B to most of us.
Industry specific sites allow advertisers to reach their market through e-mail newsletters, banner advertising, forums, blogs and podcasts on a local, regional and national basis. The list goes on and on. Navigating which is best for your company can seem overwhelming, but with 54% of B2B marketers using online media this year, you can’t afford not to.
When it comes to construction, GDMI works with sites such as Construction.com, ArchitecturalRecord.com, ENR (Engineering News – Record) and Green Source to connect its B2B industrial clients to project owners, architects, designers, engineers, general contractors and suppliers. No matter your industry, seeking out the most direct route to your potential customers will lead you to success online.
Tags: Business, Lead Generation