Have you twittered lately?
No. Well, chances are your target market and you competitors have. If not on Twitter, how about MySpace, facebook, bebo, or xanga? These social networks aren’t just for your kids anymore and businesses in the know are capitalizing.
Over 37% of US adult Internet users use Social Networks and in 2008 online spending on Social Network advertising will grow 75% to $2.2 billion. One of the reasons that these networks are so appealing is the ability to target. No where before have people offered up so much information about themselves for the world to see then on Social Networks.
Selling baseball jerseys online? Only show your ads to people that have added baseball to their interests or MLB tags to their profile. Running a boutique salon in St Louis? Only target women in this geography over the age of 18. The possibilities are endless and more robust then even the search engines can offer.
Not enough targeting for you? You can reach African American, Latino and Asian communities (BlackPlanet, MiGente, and AsianAve), professional communities on LinkedIn, book lovers on goodreads, dog lovers on dogster, earth lovers on Gaia and movie lovers on flixster. Just to name a few.
If you’re still not convinced, consider that nearly 50% of all page views on the web are on social networking sites. In most cases, reaching this traffic can be implemented within paid search marketing; however, the world of Social Networking can be reached in many exciting ways and GDMI can help.
Source: Emarketer, “Social Network Marketing Ad Spending and Useage”, December 2007
Tags: Social Media Marketing, Twitter