Feature Article #1

The elementary nature of B2B marketing

When marketing B2B offerings, there is often a temptation to take the path of least resistance; namely to throw up a few landing pages and drive some paid search to them in an effort to generate leads quickly. While this may be effective in generating a number of responses in relatively short order, it is [...]

nsahlool | October 27th, 2008 | Continued

feature photo

Feature Article #2

Using Twitter For Business

Heard of Twitter but don’t totally understand how it works or how to leverage it to develop business relationships? Watch this flowgraph created providing the basics on twitter, and primer articles on how to leverage this powerful social networking platform.
Twitter is a service for not only friends, family, and co–workers to communicate and stay connected through [...]

Jordan Levy | October 2nd, 2008 | Continued

Feature Article #3

15 Weeks and Counting…

It may seem like plenty of time for preparation -after all we are just beginning to see the ghosts and goblins fill the shelves.  In all actuality retailers, online or offline, should already be preparing for the upcoming holiday selling season, with particular emphasis on the all important email strategy.
It’s no surprise this season will be [...]

ddomask | September 14th, 2008 | Continued

Feature Article #4

Get a Jump Start on the 2008 Holiday Season

Does your business count on the holiday sales season to make or break your year? Are you worried about the current state of the economy and how consumers will react this holiday season? Just plain scared?
If you’re an e-commerce business and answer yes to any of the questions above, it’s time to dust off the [...]

sfish | August 27th, 2008 | Continued

Feature Article #5

Out from the Doldrums

Right about now kids and retailers are getting antsy. The anxiety of the unknown for both is mounting with the summer near end and Q4 just about to start.  No where to run, no where to hide… it’s time to jump in and either ride the wave or ride out the storm. Â
Being prepared takes on [...]

ddomask | August 23rd, 2008 | Continued

About this Site

For nearly three decades, Global Directive Marketing Initiatives has delivered incremental sales opportunities to the doorways, telephones and (in the new millennium) websites of major global brands and start-ups alike. With a history rich in monitoring, understanding and leveraging consumer use of pre-selected media during the shopping and buying process, a new division was born [...]

468x60 banner

Other Recent Articles

post thumbnail

The early adoption edge

To be an early adopter is to be a risk taker. New technologies are fraught with bugs and the road to prosperity is littered with the corpses of failed early adopters. However, with great risk comes great reward.
Early adoption of a new technology is the short cut to success in a mature market. It allows [...]

13Nov2008 | nsahlool | 0 comments | Continued
post thumbnail

Whither Yahoo?

Cast your mind back a few months ago and you will recall that Microsoft was on the verge of buying up Yahoo. The marriage made sense - the company that owned the third most used search engine was looking to buy the number 2 search engine as a last ditch effort to catch up with the [...]

10Nov2008 | nsahlool | 0 comments | Continued
post thumbnail

Top 10

GDMI has been ranked the 9th best PPC management company in the US by Top SEOs:
http://www.prweb.com/releases/topseos/rankings/prweb1562494.htm
The selection of the firms is based on a few of the following factors:

How is your PPC campaign monitored actively and how are the bid adjustments made?
How were your click-through rates improved?
What techniques were utilized to lower the cost per [...]

3Nov2008 | nsahlool | 0 comments | Continued
post thumbnail

The Case for Strategy

As I write this, we are less than 72 hours from the likely end of a momentous event - the 2008 US Presidential election. While I have on occasion discussed it in passing, particularly in reference to the wildly successful paid search campaign GDMI has built and managed to sell Obama branded merchandise, I have [...]

2Nov2008 | nsahlool | 0 comments | Continued
post thumbnail

The hatchet and the scalpel - the case for B2B online

There is a perception in the B2B community that online marketing is for the kids, for the mass marketers and for consumers. It has no place for the elite B2B marketer who is looking to target the C-Suite executive. The fact is, nothing could be further from the truth. The reasons are myriad, but the [...]

4Oct2008 | nsahlool | 0 comments | Continued
post thumbnail

Brand Management and controlling the narrative

A question that is often heard with regards to paid search campaigns is why should we bid on keywords for which the client already ranks naturally? Is this not a waste of money?
At its core, this strategy all goes back to managing not only the brand, but the narrative. If you fail to define your [...]

3Oct2008 | nsahlool | 0 comments | Continued
post thumbnail

Finding B2B Leads Online

It doesn’t matter your business, internet marketing is growing in your industry. Even with the economy tightening up, online advertising is growing because savvy marketers know where they can get the most ‘bang for the buck’. Additionally, they are simply following there customers as the research and evaluation of services and products moves online. Even [...]

2Oct2008 | sstrup | 0 comments | Continued
post thumbnail

Bail yourself out

So Congress has rejected the bailout and we are running around screaming that it is all going to come to a crashing halt. Make no mistake, this is a pivotal moment with credit seizing up around the world. What’s a responsible business person or marketer to do?
The answer is to absolutely positively NOT do nothing. [...]

1Oct2008 | nsahlool | 0 comments | Continued
Older Entries