Feature Article #1
Recession Proof (?)
The reports of Wall Street entering a bear market on Friday and consumer confidence levels at a low not seen since 1980, (despite the spike of spending in May due to economic stimulus checks) raises the question about if, when and how this will trickle into online spending both by consumers and advertisers.
Earlier this month, [...]
Feature Article #2
The Challenge of Going Global, Part 1 - Language
This seems like an obvious one, right? If you are going to sell in France, you need to speak to them in French. Not necessarily. Let’s suppose you sell a product that is quintessentially American in character - it can actually be an advantage to sell it in English from an American website. For example, [...]
Feature Article #3
Hiring a Search Engine Marketing Firm - The ETV Equation
In a recent blog, Doreen Domask, SVP Internet Marketing Services of GDMI, posed the question: “In the rapidly changing environment, is a business better served with its Internet marketing efforts championed in-house or out-sourced?” This blog won’t answer that question for you, however, once you as a business owner or marketing executive make the decision [...]
About this Site
For nearly three decades, Global Directive Marketing Initiatives has delivered incremental sales opportunities to the doorways, telephones and (in the new millennium) websites of major global brands and start-ups alike. With a history rich in monitoring, understanding and leveraging consumer use of pre-selected media during the shopping and buying process, a new division was born [...]
