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Knowledge is power, so be sure to arm yourself with as much information as possible to help you make the right decisions in determining the direction of your marketing strategy. GDMI presents a series of regularly updated white papers that help you cut through the hype and educate yourself of the latest industry trends. Whether you are a novice or you know enough to be dangerous, you will find opportunities at expanding your horizons in GDMI's Marketing and Learning Center.

How to get your site indexed correctly?

The relevancy of a website is one of the few controllable forces a business can impact in its search to climb the elusive rankings, increase visibility and chip away at share of traffic. Insuring a site is as search friendly and content rich as possible is one of the most fundamental factors at serving the search engine as well as website visitor.

Driving local search traffic.

With more than a billion local searches each month, search engines including Google, Yahoo and MSN have emerged as the number one destination consumers use when shopping for a local product or service – eclipsing the phone book, newspapers, TV, radio and all other forms of traditional media*.

Should you bid on your Brand Name?

Conventional wisdom in Internet marketing circles dictates that the best and most efficient results are achieved when a campaign is managed in an integrated and comprehensive manner. In practical terms, what this means is not running a paid search or natural search campaign in isolation, but rather insuring that both strategies are implemented in concert.

Seeing results and campaign impacts.

Search engine marketing campaigns must always be regarded as a process rather than an event. Continuous testing and adjustments in the entire user experience mark the most effective campaigns. This includes adjusting bids, ad copy and geographical targeting in the paid search campaigns, building traction and rankings in the natural search campaigns and improving the overall user experience on the website to better retain and compel qualified traffic to action.